![]() Klout also suggests content you can schedule and share through its app to improve your Klout score. Working with your profiles and pages across the major social channels, Klout puts together a score from 0-100 on your influence on social media. For account tracking, you can monitor your brand’s or competitor’s engagement on Twitter, Instagram or Facebook. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts and more. Keyhole offers a free yet powerful preview of its hashtag, keyword and account tracking service. For Instagram, it tells you basic metrics such as followers, posts, comments and likes. For Pinterest, the analytics give you such insights as the number of pins with your domain, potential impressions and the number of followers for your boards. Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations and analyze performance. Its social media section lets you sync up all the major networks and pull overview reports or individual reports for the accounts you manage and the accounts you want to follow. The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. When you add multiple pages, you can quickly see at a glance how the pages compare on the graphs. The free plan on Quintly lets you access analytics for up to three Facebook pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. If you choose to add goals to your GA tracking, you can see the direct impact of social on your goals and paths as well. Click through to Acquisition > Social > Overview and you can check out how many visits your site receives from each of the major social networks. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. 1 use for Google Analytics is for analyzing website traffic. Paid users have more comprehensive analytics, including data on the best day and time to post and the best-performing colors. ![]() The analytics on the free plan show you basic account metrics (boards, pins, followers, etc.), Pinterest stats (Pinfluence, reach, activity and engagement scores) and how to increase those stats. You can schedule pins, promote pins and gain new followers all through Viralwoot. This Pinterest tool helps with much more than analytics. ![]() See stats like when your followers are usually online, when you typically post and how your followers fall into categories like social authority, activity, total tweets and follower count. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s) and view information on followers and following. One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. ![]() My favorite feature-and one I’m always stoked to see!-is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance. With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. Feel free to give them a try and see what insights you can find. I’ve collected a bunch of my favorites here in this post. The answers are out there-and so are the tools to help you find them. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? I’m grateful for the insight from some incredible tools that help make sense of my activities on social media. Where do you turn for meaningful stats on your social media marketing? ![]()
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